Massimo Zanetti created Segafredo Zanetti, initially developing in Italy, where it soon became a leader in the away-from-home consumption and large scale retail sectors, to subsequently conquer the international markets.

Today Segafredo Zanetti is the undisputed leader in espresso coffee in Italy as well as all over the world, with a precise mission: to spread the taste, the culture, and preparation of a real Italian Espresso, offering a product of outright quality, guaranteed from the small plant to the cup, as only Segafredo Zanetti can do. Segafredo Zanetti belongs to the Massimo Zanetti Beverage Group.